#KidsDeserveBetter - United Nations General Assembly Stunt
On September 19th 2016, the United Nations General Assembly met for the first-ever migrant and refugee summit to address the growing refugee crisis.
World Vision wanted a stunt that would help pressure international leaders to find solutions to the refugee crisis. We created a mobile mural that depicted Syrian refugee children trapped behind a fence, based on real photography of refugee children, that traveled around 5 cities worldwide. The lifesize mural hammered home the reality that the child refugee crisis is an issue in every country, not just some.
THE MOVING MURAL
The trucks were deployed in England, Ireland, New Zealand, South Korea, and the United States, raising awareness of the 30 million+ children who have been forced to flee their homes.
The activation drove engagement with the UN summit. The CTA hashtag the truck promoted, #KidsDeserveBetter, had over 10,000,000 Twitter impressions within just 24 hours of the stunt.