Each year, The One Club for Creativity hosts the One Show, one of the biggest award shows in the advertising industry. We were honored to create their 2018 Call for Entries campaign to entice creatives to submit their work to the show.

We created a comedic campaign that poked fun at the advertising industry, asserting that winning a One Show Pencil makes you not only industry famous, but also 'Famous Famous' — an entirely new level of fame (which we had a marvelous time crafting).


The launch film chronicles the life of the 'Famous Famous,' and was selected as The Drum’s US Creative Work of the Week. The video makes light of the fact that no one who is “advertising famous” is known outside of the industry. 


The call for entries mailer encouraging creatives to submit to the One Show unfolds into a larger poster, and takes on the comedic tone of the launch video, showing the types of text messages a 'Famous Famous' person would receive. The illustration style takes influence from the iconic shape of the One Show pencil.

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The digital aspects of the campaign chronicle the modern day "struggles" of being 'Famous Famous.'

— Social Posts

— Banners

— Endcard Animation


Role: Art Director & Designer

Agency: J. Walter Thompson New York

Executive Creative Director: Aaron Padin
Creative Directors: Jess Toye, Daniel del Toro 
Art Directors: Taejun Park, Tadhg Ennis
Director: Tom Mishra
Designers: Emely Perez, DaJun Yoo
Copywriters: Christopher Phillips, Greg Bruce 
Producer: Jourdan Valdez